Hyperpure by zomato 8 out of 5, based on over 31 reviews left anonymously by employees. I specialize in Go-to Feb 21, 2020 · While reading zomato’s FY20 report, I got infected by Deepinder Goyal’s vision of making zomato a complete food business. View Chirag Bharara’s profile on LinkedIn, a professional community of 1 billion members. 8. Strong management professional with a Masters focussed in Operations & Supply Chain Management from the University of Bath · Experience: Hyperpure by Nov 10, 2023 · A 'Hyperpure Inside' tag is placed on the Zomato page of restaurant partners who order supplies through Hyperpure. You learn a lot about how different segments work. Completed MBA with a specialization in Marketing from the Institute of Management, Nirma University, Ahmedabad. · Experience: Hyperpure by Zomato · Education: L. Being a part of the category in Jabong right from the inception I have experienced each phase and details of e-commerce. Dec 20, 2024 · Revenue has nearly doubled every year, strongly adding to Zomato’s topline. Feb 7, 2025 · The B2B food tech vertical Hyperpure by Zomato is revolutionizing restaurant operations. Apr 29, 2019 · Hyperpure by Zomato today has opened its second farm-fresh and quality multi-product warehouse in Delhi. Fresh veggies, groceries, dairy & more. Nov 3, 2023 · Hyperpure by Zomato Jobs 2023-2024: On its official website, Hyperpure by Zomato India has posted employment openings. Not only at the buying side, I also have some initial years of experience in the sale side which strengthens my key Discover how Zomato's Hyperpure is revolutionizing the restaurant industry by providing access to the freshest ingredients through its B2B supply platform. 728 Followers, 3 Following, 111 Posts - Hyperpure by Zomato (@hyperpure_by_zomato) on Instagram: "End-to-end kitchen solutions for restaurants " Key Account Manager at Zomato Hyperpure · Experienced in Sales & Account Management in b2b Restaurant & Hotel industry, with a demonstrated history of working in the e-learning industry. If you’re facing problems with Zomato, like issues with your food or grocery orders (Hyperpure), delays in delivery, or payment-related concerns, you can reach out to customer service through the helpline number (if available), email, or WhatsApp. Feb 1, 2024 · In an exclusive interaction with Restaurant India, Ramit Goyal, National Sales Head, Hyperpure by Zomato talks about working with restaurants to chart the right path for their growth journeys and builds custom solutions. Dec 16, 2024 · We will continue to make it easier for restaurants to discover sustainable alternatives through offline and online initiatives in partnership with Hyperpure by Zomato which serves over 75,000 restaurants. Now, Zomato is ramping up efforts to expand Hyperpure by Zomato into food processing and the supply of semi-finished perishables 👇 In Q3 FY24, Zomato’s Hyperpure vertical saw more than 2X YoY Aug 30, 2022 · For the first quarter of the fiscal year 2022-23 (FY23), revenue from operations for Hyperpure increased 40% to Rs 272. Hyperpure Aug 10, 2023 · Zomato Gold was rebranded to Zomato Pro with an enhanced value proposition for both the users and the restaurants, whose bills the users are supposed to pay through the Zomato app. One stop solution for all kitchen requirements 4. J. Jun 29, 2023 · The overall rating of Hyperpure is 3. Over this time i have gained extensive experience in various aspects of the supply chain, including procurement, logistics, inventory management, and distribution, optimizing supply chain processes for efficiency, cost-effectiveness, and customer satisfaction. Zomato has not yet disclosed plans for Jain's successor. Job seekers who are interested in applying at Hyperpure by Zomato should carefully read this article to learn more details about the job profile. The problems that restaurateurs faced on a daily basis Terms and Conditions for Sponsored Listing Service Request Form (“Terms”)# These Terms form part of the Sponsored Listing Service Request Form (“SRF”) and constitute a legally binding agreement made between you, whether personally or on behalf of an entity (the “Restaurant Partner”), and Zomato Limited and its affiliates (collectively, “Zomato”), governing the use of the Ex-Flipkart | Ex-Zomato | SCM · I have a background in supply chain management, with a career spanning from 2011. Elevate your culinary creations with our carefully curated selection. · Experience: Hyperpure by Zomato · Education: Punjab Technical University · Location: Delhi · 500+ connections on LinkedIn Hyperpure by Zomato is a B2B platform for kitchen supplies and a one-stop-shop for the HoReCa (Hotels, Restaurants & Caterers) industry. I have a strong background in sales and marketing, with over six years of experience in the consumer goods industry working across traditional FMCG channels and B2B E Commerce domain. As a leader I always accept to lead the team from the front. In Q2 FY25, Hyperpure’s revenues grew by 17% QoQ to INR 1,473 Cr, whereas adjusted EBITDA loss was INR 21 Cr. A. Spread across 40,000 sq ft, the warehouse is designed to supply 5,000 metric ton capacity Discover a diverse range of in-season delights, from the finest onions to the juiciest tomatoes Hyperpure, an initiative by Zomato, is committed to excellence and convenience, providing a seamless platform for individuals and bulk buyers alike. Hyperpure: Your go-to for wholesale restaurant supplies at Mandi rates in India. 1. In 2019, Hyperpure opened a 30,000-square-foot warehouse in Bengaluru, designed to handle 4,000 metric tonnes of cargo each month. To know first hand how is it like to work at Hyperpure read detailed reviews by job profile, department and location in the reviews section. This service helps maintain quality control and streamline the supply chain for partner restaurants. Aug 16, 2022 · Began in 2018, Zomato Hyperpure initiated efforts to ease the challenges faced by restaurateurs while sourcing their daily kitchen supplies. Skilled in inventory control, process optimisation and operations management. Hi I am an analyst at Bain and co. Hyperpure by Zomato Recruitment 2025 (Private Job Update) for Various shift manager and warehouse manager posts. It leverages Zomato's Aug 1, 2024 · Hyperpure is a Zomato initiative that provides restaurants with high-quality ingredients from local farmers and suppliers, at competitive prices and with traceability. Strong business development professional graduated from WGSHA - Department of culinary arts. Shop now! An initiative by Zomato to provide fresh, hygienic, high quality ingredients and supplies. Building Hyperpure by Zomato · A marketing enthusiast, interested in all things branding, social media & content. Skilled in Marketing Management, Corporate Social Responsibility, Sales, Communication, and Team Building. It is a business-to-business (B2B) platform that provides kitchen supplies to restaurants. Dec 17, 2024 · Zomato Global Finance Head Hemal Jain resigns Jain, who also served as the Chief Financial Officer of Hyperpure by Zomato, is stepping down to explore opportunities outside the organisation with 31st of January, 2025 being her last working day. 2 Lakhs to ₹3 Lakhs per year for a Supervisor and ₹12 Lakhs to ₹27. Sep 26, 2024 · The unique value proposition of Hyperpure stems from its integration with Zomato's vast supplier network and logistics infrastructure, which competitors like Swiggy and Zepto have not yet replicated successfully. By offering a comprehensive solution that addresses the pain points of restaurants and cloud This channel is to get first hand knowledge on the working of Hyperpure by Zomato. Better you do, the more responsibility you get. Dec 18, 2024 · Hyperpure: Zomato’s Sply wing, Hyperpure, supplies fresh and high-quality ingredients to restaurants. Skilled in Cooking, Recipe Testing, Food & Beverage, Creative Writing, and Food Writing. View Svetlana Savant’s profile on LinkedIn, a professional community of 1 billion members. HyperPure by Zomato | Ex-Fossil | Ex-Reliance | Ex-Oberoi | HoReCa | Retail Operations | FMCG | Sales & Marketing | Customer Relationship Management | · 🌟 Retail & Key Account Manager | Driving HoReCa Growth & Client Success 🌟 Hi, I’m Rituparna Ghosh, a results-driven professional with 4+ years of experience in retail, FMCG, and client management. Competitive May 2, 2019 · At Hyperpure, we source pesticide free veggies and antibiotic-free meat to supply to restaurants," said Deepinder Goyal, founder and chief executive officer of Zomato while speaking at the Discover a diverse range of in-season delights, from the finest onions to the juiciest tomatoes Hyperpure, an initiative by Zomato, is committed to excellence and convenience, providing a seamless platform for individuals and bulk buyers alike. Strong community and social services professional graduated from Dec 26, 2022 · Zomato Hyperpure enables you to focus only on providing the best experience to your customers. Dec 12, 2024 · 2019: Launch of Zomato Hyperpure. Learn how Hyperpure works, what problems it solves, and how it aims to serve more people with better food. The The average Hyperpure salary ranges from approximately ₹2. Hyperpure sources fresh produce, meat, seafood, and grocery essentials directly from farmers, fishermen, and producers, ensuring reliable and traceable supply chains for its partner restaurants. May 21, 2020 · Zomato's restaurant supply business Hyperpure entered two new cities—Mumbai and Pune—in the past month. Hyperpure 1 day ago · The AI tool currently powers over 15 million (1. Adaptive and enthusiastic when it comes to learning new things. (a MARS food company)¦ NIFTEM · Building Hyperpure :) · Experience: Hyperpure by Zomato · Education: Manipal University Jaipur · Location: Gurugram · 500+ connections on LinkedIn. All legible and interested candidates can apply on or before ( 16 -02-2025 ). Fun fact: Hyperpure sold over 50,000 Kgs of sustainable packaging to restaurants in FY24! How can our customers help? Dec 14, 2022 · Hyperpure, which Zomato acquired in 2018, has emerged as a crucial factor of the foodtech giant’s growth strategy as it scales up and integrates its non-food delivery businesses, including the Dec 3, 2024 · Hyperpure by Zomato Recruitment 2024 for Shift Managers and Warehouse Managers | Apply Online. Hyperpure is free Shopping app, developed by Zomato. Salary estimates are based on 556 Hyperpure salaries received from various employees of Hyperpure. Senior Program Manager @ Hyperpure by Zomato · As a Senior Program Manager at Hyperpure, I lead the strategic planning and execution for the General Trade Business. Hyperpure employees rate the overall salary and benefits package 3. , I have recieved an offer as a business analyst in hyperpure by Zomato , wanted to know about the work culture and the exposure and is it a good move to switch, what is the working model and avg compensation over there. <br&gt Hyperpure by Zomato | 48,515 followers on LinkedIn. F Building Hyperpure by Zomato · Self-driven and proactive professional with diverse experience of working in project management role and as a chief of staff in a Maharatna Company and there after honing entrepreneurial skills in a food start-up. Aug 30, 2024 · Hyperpure leverages Zomato’s technological expertise to create a seamless and efficient supply chain. Feb 11, 2025 · Hyperpure by Zomato is a B2B platform for kitchen supplies and a one-stop-shop for the HoReCa (Hotels, Restaurants & Caterers) industry. Right now it supplies fresh Hyperpure by Zomato Recruitment in India 2025 Roles and Responsibilities of Warehouse Manager: Lead projects aimed at enhancing customer satisfaction, operational excellence, and efficiency. Hyperpure Apr 29, 2019 · The warehouse in the national capital will give Hyperpure access to over 35,000 restaurants listed in NCR on Zomato. Presently working in Hyperpure by Zomato as Delhi NCR & Chandigarh head for Large Enterprise Accounts. View Jonaathan . The Delhi warehouse gives Hyperpure access to more than 35,000 restaurants listed in the Delhi-NCR area on Zomato. Previously, Worked as an Associate Consultant at Infosys with domain expertise in SAP. Hyperpure reported revenue of $2 million. View Abhishek Arora’s profile on LinkedIn, a professional community of 1 billion members. Sc. I believe in going the extra mile to get things done and always keep an eye for detail. Senior Executive- Zomato · Aspiring to become a successful professional in the field of Logistics with over several years of experience and to contribute towards growth & development by utilizing my acquired knowledge. We're building a one-stop-shop for all restaurant owners to purchase their restaurant's daily kitchen needs An initiative by Zomato to provide fresh, hygienic, high quality ingredients and supplies. It helps restaurants save time, money, and improve food quality and consistency, while also supporting sustainability and innovation. The business stated in 2022 that Hyperpure might reach the size of its food delivery vertical because the addressable market here might be bigger than food delivery. Oct 20, 2024 · Hyperpure (B2B Supplies): Hyperpure is Zomato’s farm-to-fork supplies business, offering fresh and hygienic ingredients directly from farmers, producers, and processors to restaurant partners. Since their inception in 2018, when they started operations Jul 14, 2021 · The terms and conditions of Hyperpure include a clause that says Zomato can deduct from a restaurant’s earnings on the food delivery side if dues for Hyperpure purchases are not paid on time. Hyperpure by Zomato Recruitment 2024 is a good opportunity for candidates Searching to build a career in operations and logistics. 0, was released on 2025-02-08 (updated on 2024-04-18). The startup began life as a B2B online supplier of ingredients Discover a diverse range of in-season delights, from the finest onions to the juiciest tomatoes Hyperpure, an initiative by Zomato, is committed to excellence and convenience, providing a seamless platform for individuals and bulk buyers alike. Building Hyperpure by Zomato · Experience: Hyperpure by Zomato · Education: Symbiosis institute of Management Studies · Location: Pune · 500+ connections on LinkedIn. Interested and eligible Program Manager at Zomato Hyperpure SCM · Experience: Hyperpure by Zomato · Education: Karnataka State Open University · Location: Gurugram · 381 connections on LinkedIn. Feb 27, 2024 · Zomato's Hyperpure is a prime example of how innovation can drive exponential growth in the B2B space. The service helps increase restaurant engagement with the Zomato platform by offering a reliable and high-quality source of ingredients. Building Hyperpure by Zomato · Experience: Hyperpure by Zomato · Education: Shanmugha Arts, Science, Technology and Research Academy · Location: Bengaluru · 500+ connections on LinkedIn. Experience: Hyperpure by Zomato · Education: IE (Instituto de Empresa) · Location: Gurgaon · 500+ connections on LinkedIn. Aug 1, 2024 · Hyperpure is a Zomato service that delivers quality ingredients to restaurants across 10 cities in India. Estimated number of the downloads is more than 100,000. 2 crore in the previous quarter. KAM - Zomato Hyperpure l Ex - Infosys | MBA - Marketing | INDUSTRYCreds™ Certified · Presently, Working as a Senior Key Accounts Manager at Zomato Hyperpure. End-to-end kitchen solutions for restaurants! | Launched in 2018 in Bangalore, Hyperpure is Zomato's end-to-end restaurant supply chain solution Hyperpure by Zomato | Agribusiness | CCS HAU · Experienced Assistant Project Officer with a demonstrated history of working in the government administration industry. Establish procedures and systems to guarantee Hyperpure goods are delivered on schedule while upholding cost and quality criteria. Key Account Manager at Hyperpure by Zomato · Exploring the world of food, business, and technology at Zomato. The platform is integrated with an easy-to-use online ordering system that allows restaurants to browse the catalog of available products, place orders, and manage their inventory. Building Zomato · hustling · Experience: Hyperpure by Zomato · Education: Indian Institute of Technology, Guwahati · Location: Gurugram · 500+ connections on LinkedIn. 5, with Salary & Benefits being rated at the top and given a rating of 3. I have done extensive sales but lately realized my love for business and P&L. View Tuhin Chakraborty’s profile on LinkedIn, a professional community of 1 billion members. Through HyperPure, Zomato was looking to transform itself into a food supplying company, with complete control over the entire value chain. The Investor Relations page contains information about Zomato's business for stockholders, potential investors, and financial analysts. By gaining control of the food supply chain, Zomato has a chance to monitor the quality and freshness of ingredients—to further enhance the food delivery experience. One stop solution for all ki… HyperPure, a business-to-business (B2B) food ingredient ordering platform, was started by India-based online food order delivery unicorn Zomato in 2018. Hyperpure is a B2B Jan 13, 2025 · I will highlight the benefits of joining Zomato, showcase success stories of other merchants, and offer personalized support. We supply everything that a restaurant might need for their day-to-day operation with products ranging from fruits, vegetables, and packaging containers to kitchen cleaning essentials. Overall rating of Hyperpure is 4,3. Zomato is a talent pool for people with a positive mindset and the right intent. Showcase success stories of other merchants who have seen growth and success after joining Building Zomato · An enthusiastic sales professional with rich experience in FMCG & Food Tech sectors across the Urban, Rural, Modern Trade & HoReCa channels. Category Manager | Hyperpure by Zomato | University of Bath Masters · Experienced manager with a 5 year history of working in the Manufacturing and retail sector. One stop solution for all ki… Is Hyperpure a good company to work for? Hyperpure has an overall rating of 3. Delivering fresh, hygienic, high quality ingredients and kitchen supplies to your restaurant. 7 crore from Rs 194. Hyperpure Apr 29, 2019 · Hyperpure is Zomato’s B2B foodtech vertical, which the Gurugram-based unicorn had rebranded after acquiring Bengaluru-based WOTU. 5 crore) interactions per month for Zomato, Blinkit and Hyperpure – all owned by Zomato. Highlight the benefits of joining Zomato such as increased visibility, access to a larger customer base, and marketing support. This means, through Hyperpure, Zomato is not only able to cater to a wide variety of restaurants but also guarantee them quick delivery times on fresh food-products. In the report, the one thing that stood out was Hyperpure. With the help of this program, restaurants can purchase premium foods straight from farmers and producers, guaranteeing the consistency, quality, and freshness of their supply. INSTITUTE OF ENGG AND TECH. This tag is to reassure patrons about the calibre of ingredients used in the said restaurants. 4. It is important to note that Zomato is offering Nugget Apr 30, 2019 · “For restaurants, Zomato has become a very holistic provider for delivery orders, of customers who want to dine out and, now, as a raw material supplier to them," said Gaurav Gupta, co-founder and chief operating officer, Zomato. View Raghu Sagar’s profile on LinkedIn, a professional community of 1 billion members. Why choose Hyperpure? 1. Apr 29, 2019 · Hyperpure by Zomato today announced the launch of its farm-fresh and quality multi-product warehouse in Delhi. , AHMEDABAD Category @ Hyperpure by Zomato (Fruits & Vegetables) · Learning and implementing! A business professional who owns the business and believes in constant experiments towards growth of the same. My day at Zomato starts off with one phrase: Carpe Diem (seize the day). Since Hyperpure is Zomato's sole business-to-business vertical, the company has been optimistic about it. However, Career growth is rated the lowest at 2. This Hyperpure by Zomato invites applications for Shift Manager and Warehouse Manager roles. A person who is interested in Discover a diverse range of in-season delights, from the finest onions to the juiciest tomatoes Hyperpure, an initiative by Zomato, is committed to excellence and convenience, providing a seamless platform for individuals and bulk buyers alike. Yes, that is surprisingly true. 24. On a quarter-on-quarter basis, Hyperpure’s Q3 revenue grew 15% from INR 745 May 22, 2020 · Zomato makes money on every Hyperpure order, unlike its cash-burning food delivery business. Building Hyperpure by Zomato · Experienced Owner with a demonstrated history of working in the food & beverages industry. Category Manager at Zomato · An individual with around 5 years of proven sales and category experience who combines enthusiasm, product knowledge, and customer assessment to pitch products in a way that increases brand awareness and encourages customers loyalty. Aug 11, 2024 · Started by former PayPal executive Dhruv Sawhney as ‘WOTU’ in 2015, it was later acquired by Zomato in 2018 and rebranded as Hyperpure. Since our inception in 2018 Dec 3, 2024 · Food Supply Chain Business Model(HyperPure) Zomato’s HyperPure is a genius, strategic initiative aimed at controlling the food supply chain itself. 5/5 stars. By next quarter, it wants to be in eight more From just Bengaluru and Delhi in 2019, Zomato's restaurant supply business Hyperpure has already entered two new cities—Mumbai and Pune—in the past month. Simplifying your kitchen supplies procurement process, we're a What I like the most about Zomato is 'responsibility'. With a knack for brand management, marketing strategies, and The Investor Relations page contains information about Zomato's business for stockholders, potential investors, and financial analysts. Latest version of Hyperpure is 9. Hyperpure by Zomato is a B2B platform for kitchen supplies and a one-stop-shop for the HoReCa (Hotels, Restaurants & Caterers) industry. K’s profile on LinkedIn, a professional community of 1 billion members. · Experience: Hyperpure by Zomato . A dynamic and goal-oriented business leader with over 13 years of experience in Supply… · Experience: Hyperpure by Zomato · Education: Sardar Patel College of Engineering (SPCE),Mumbai · Location: Gurugram · 500+ connections on LinkedIn. Apr 18, 2024 · On this page you can download Hyperpure and install on Windows PC. · Experience: Hyperpure by Zomato · Education: Swami Vivekananda Subharti Oct 19, 2023 · Level 1: Customer Care, Zomato. Spread across 40,000 sq ft, the warehouse is designed to supply 5,000 metric ton capacity per month and equipped to serve 3,000 restaurants every day. Currently exploring the food-tech & hospitality industry with Zomato Extremely passionate about travelling and exploring Apr 30, 2019 · Online food ordering app Zomato is expanding the reach of its online business-to-business (B2B) food ingredient ordering platform, Hyperpure, to 16 more cities, taking the total to 18 cities An initiative by Zomato to provide fresh, hygienic, high quality ingredients and supplies. Tasty Bite Eatables Ltd. Swiggy is focusing more on restaurant meal delivery and grocery services, and it hasn't entered the B2B procurement market at a scale Building Hyperpure by Zomato · A competent professional with over 6 years of experience in E-commerce buying, account management & business development. I am a Supply Lead at Hyperpure by Zomato, a B2B platform that provides high-quality ingredients to restaurants. For the whole of FY22, adjusted revenues of Hyperpure stood at Rs 540 crore, while that of Zomato’s food delivery business stood at Rs 4,760crore. (Hons) in Food Technology, reflects my love for innovation in the food industry. ‏Senior Executive – Logistics & Supply Chain | LSSBB | FMCG | Courier Operations | Kaizen‏ · ‏Versatile Professional displaying exceptional skills & managerial experience of over 3 years across operations management, shipping and logistics verticals, for implementing SOPs and ensuring timely transportation and delivery as per schedules Logistics Operations Executive Hyperpure has the Potential to Become as Big as Zomato. In 2019, Zomato launched Hyperpure, a B2B service aimed at providing fresh, high-quality ingredients to restaurants. Locally sourced high quality and fresh ingredients 2. View Rishi Arora’s profile on LinkedIn, a professional community of 1 billion members. An initiative by Zomato to provide fresh, hygienic, high quality ingredients and supplies. Skilled in Warehouse operations, Demand and supply management, Sales and Purchase F&V, Mobile Advertising, Marketing, Marketing Strategy, and Agriculture. 64% of employees would recommend working at Hyperpure to a friend and 61% have a positive outlook for the business. Highly skilled in Business Planning & Development, Key Account management, P&L ownership, ToT Negotiations, Bottom up Forecasting, Designing & deploying Trade Marketing Campaigns, Incentive structures and R & R Jul 10, 2023 · Hyperpure is Zomato's restaurant supplies partner aimed at providing fresh, hygienic, high-quality ingredients with next-day delivery. Maintains best practices of hygiene from sourcing to delivery 3. Hyperpure Revenue Hyperpure is an initiative by Zomato that allows restaurants to buy vegetables and fruits, meat and poultry, seafood and dairy, and all other Feb 8, 2024 · In Q3 FY24 (as of December 2023), Zomato’s Hyperpure vertical saw more than 2X YoY growth in revenue to INR 859 Cr. My academic journey in Food Agri-business Management and International Business from NIFTEM-K, culminating in a B. ‎Hyperpure is an initiative by Zomato to provide fresh, hygienic, high quality ingredients and kitchen supplies to restaurants. 5 Lakhs per year for a Senior Manager. Feb 8, 2024 · Zomato’s business-to-business (B2B) restaurant supplies business Hyperpure is working on setting up a plant to process food supplies like sauces, spreads, and pre-cut and semi-finished Nov 27, 2024 · Food delivery major Zomato’s business-to-business grocery supply vertical Hyperpure has introduced a rapid delivery service, with delivery times ranging from 30 mins to four hours, said the company. I joined this role in March 2024, after a short stint as a Territory Account Executive at Salesforce, where I achieved sales targets and grew assigned accounts annually by developing new business opportunities, providing strategic oversight, collaborating with partners and internal How Hyperpure works? Operating in 10 cities, our farm-to-fork model currently provides next-day delivery on a wide range of quality ingredients – staples, packaged and frozen products, fresh fruits and vegetables, poultry, meats & seafood, sustainable packaging, and ready-to-serve products. Sr. Feb 27, 2024 · Launched by Zomato in 2018, Hyperpure is a one-stop shop for restaurants, cafes, and cloud kitchens, catering to their procurement needs. I’ve excelled at Mar 17, 2020 · Buying and Selling Poultry At Hyperpure, Zomato || Ex. fmpwk cqzy gyye hkxoy usf gaa rqfivt siowlpr wwsrw ogeilu nxctun fmqjlt jbhe mvtz lwebb

Hyperpure by zomato. Why choose Hyperpure? 1.